Steffen Leads Product Management for Wilderness Systems
Feb 11, 2010
Confluence Watersports welcomes Shane Steffen in the role of product manager for Wilderness Systems.Working closely with the design, research and development, engineering, and marketing teams, Shane is charged with defining market needs and continuing the legacy of delivering winning products. He is responsible for product line strategy and go-to-market launch plans that ensure timely and high quality boats, and secure ongoing success at retail for Wilderness Systems.
“We’re happy to work with Shane and we welcome him to Confluence,” said Cheri McKenzie, chief marketing officer of Confluence Watersports. “Wilderness Systems (is) a legacy brand, built from a passion for excellence. Shane brings a matching level of dedication and enthusiasm to this role, backed up with significant manufacturing and engineering experience.”
Shane’s educational background is in engineering and business. He was most recently with ModernTech Mechanical, and Rockwell Automation before that. A South Carolina local for 15 years, Shane looks forward to taking advantage of the local waterways and learning the paddling ropes from his new colleagues.